Avac Industries
Project Type
Illustration
Role
3D Illustration, Art Direction
Deliverables
Cinema 4D, Photoshop
Introduction
Avac is an Australian building services company operating across multiple industries. The commission was a set of hero illustrations for their industry sub-pages — each scene depicting a distinct built environment, from commercial to residential to public infrastructure — unified by a consistent isometric low-poly visual language.
An Australian infrastructure company needed hero visuals for every industry it served. The brief was deceptively simple: make each one feel specific, but make all of them feel like one world.
The Brief
Avac operates across a wide range of industries — commercial, industrial, residential, healthcare, education, and public infrastructure. Each of these needed its own hero illustration for the sub-pages of their website. The illustrations had to work as standalone images that immediately read as the right industry, but share enough visual DNA to feel like a cohesive system. The client wanted something premium and human — not a flat icon set, not a stock photo library. Real scenes, at scale, that showed the built environments Avac is part of.
The full set of industry illustrations.
Style
Isometric low-poly was the right answer for two reasons. First, it gives structural legibility at hero scale — the viewer reads the scene instantly. Second, the geometric reduction allows every industry to feel on the same visual plane, regardless of scale differences between, say, a hospital campus and a suburban street. The camera angle and polygon density were fixed as constants from the start. Everything else — building types, colour range, density, focal point — was specific to each industry.
Two industry scenes — same camera, different world.
Deployed on avac.com.au — still in use eight years later.
In Use Since 2018
The illustrations launched with Avac's website and have remained the primary hero visuals for every industry sub-page. Most commercial illustration work gets refreshed within two or three years — brand repositions, content audits, trend cycles. Eight years of uninterrupted use is the clearest signal that a visual system found the right balance: distinctive enough to feel considered, neutral enough to outlast seasonal aesthetics. It also means the illustrations have done their functional job: communicating at scale, across industries, without explanation.
