iTRY Stablecoin
Project Type
Web
Role
Brand Identity, Token Symbol Design, Marketing Visuals
Deliverables
Figma, After Effects
Introduction
iTRY is a TRY-pegged stablecoin that generates real daily yield through tokenised Turkish money market funds. The work covered brand identity, token symbol design for iTRY and wiTRY, visual system, and marketing visuals — built to feel like the digital successor to the ₺, not just another stablecoin.
Every Turkish Lira you hold earns yield — for the banks that hold it for you. iTRY routes that yield back to the holders. The brand had to feel like a successor to the currency itself, not a product built on top of it.
The Brief
iTRY is the first product in the Brix ecosystem — a stablecoin pegged to the Turkish Lira and fully backed by tokenised money market funds. Every token in circulation holds real collateral, verified daily, held in regulated custody. Hold iTRY and you hold a digital lira. Stake iTRY to receive wiTRY and you earn the yield that Turkish money market funds have been generating for institutional investors — daily, automatically, onchain. The brief was to build a brand that felt like the ₺ had been redesigned for the internet: connecting the 85 million people who use this currency daily to yields that have historically outperformed dollar assets, with no bank in between.
iTRY brand identity system — the digital ₺.
Identity
The color decision was specific: not Brix Orange, which would have subordinated iTRY's identity to the parent brand, turning it into a variant rather than a product with its own character. Instead, iTRY Green (#A5E99B) — a lime accent that works against the shared Nightly foundation. Green carries layered meaning here: money, growth, agriculture, the natural world of the emerging market economies iTRY is unlocking. A secondary dark green (#223D24) anchors the palette, with a purple accent (#C9B1FF) for contrast moments where the brand needs a third voice. Oddval handles display — more expressive than Founders Grotesk, reflecting iTRY's distinct position within the Brix family without breaking from it. The dithering texture that runs through the visual system connects back to the parent brand's blocks-within-blocks idea: the grain of digital print, accumulation made visible, yield accruing one basis point at a time.
Color system and typographic hierarchy.
wiTRY Live — hold the lira, earn the yield.
Token Symbols
The iTRY and wiTRY token symbols are the most constrained design problem in the project. They appear at 16px in DEX token selectors, at 40px on CoinGecko, at full bleed on campaign assets. An abstract mark with no reference to the ₺ would have lost the cultural connection — the whole point is that this is Turkish Lira, redesigned. The decision was to take the ₺ as a starting reference and rebuild it as a geometric form: legible as a currency symbol at small scale, distinctive as a brand mark at large. The wiTRY variant signals the wrapped, yield-bearing version with enough visual differentiation that users can distinguish the two in a token list at a glance. Both marks are live across Web3 protocols and listed on CoinGecko.
Brand applications and visual system in use.
No algorithms. No emissions.
The brand language mirrors the product's core promise. Every design decision reinforced the same argument: iTRY earns credibility through transparency, not hype. The dithering texture makes the blocks-within-blocks idea visible — the same accumulation logic that runs through the Brix parent brand, but in its own voice and its own colour. The green palette connects iTRY to something older and more grounded than the typical web3 aesthetic: the colour of growth, the colour of money, the colour of the markets that have been doing this quietly for decades while retail investors were kept outside.
iTRY — the digital ₺. Real assets. Real yield.
