Brix Money
Project Type
Web
Role
Brand Identity, Landing Page, Marketing & Social Visuals
Deliverables
Figma, Unicorn Studio, After Effects
Introduction
Brix is building access to the $6.6–8.4 trillion daily FX market — starting with a Turkish Lira stablecoin backed by regulated money market funds. The work covered brand identity, landing page, and marketing visuals for a protocol with institutional funding and a deliberately anti-institutional voice.
The FX carry trade generates real, consistent yield for institutional investors. For the 95% without private banking relationships, it simply doesn't exist. Brix set out to change that — with institutional mechanics, grassroots access, and enough honesty about the system to make it funny.
The Brief
The global FX market trades $6.6 to $8.4 trillion every single day, growing 14% annually. The carry trade — borrowing in low-yield currencies and holding high-yield ones — is one of the most reliable strategies in that market. It's also available almost exclusively to ultra-high-net-worth individuals through private banking relationships that most people will never have. Brix targets the 95% who have been shut out. The platform tokenises access to Turkish Lira money market funds, channelling yield that has historically outperformed dollar-denominated assets directly to wallet holders. The brief was to build a brand that could sit alongside institutional partners like Circle and Zodia Custody while making it clear, without apology, that the point of the whole thing was to route around the banks. Real people. Real capital. Real yield. Real stories. Because it's not the dollar. And because it's genuinely funny that this took so long.
Brix brand identity — building blocks for the other 95%.
Identity
The visual language was built around a single structural idea: blocks assembling into something larger than any individual piece. Building blocks. Blocks within blocks. Worlds within worlds. The collective — never the singular. Brix isn't about one trader getting yield. It's about what happens when the 95% access the same mechanisms the 5% have always used. The palette puts Brix Orange (#DF7032) against Nightly (#0B0B0B) — warm enough to signal that this is for people, precise enough to signal that the mechanics are real. Founders Grotesk handles display: compact, confident, not trying to impress anyone. Urbanist carries the body. Nyght Serif provides accent weight at the moments that need it. The mark itself is built from accumulation — blocks that reference both the product name and the idea that yield compounds, one position at a time.
The macro case first, the product second.
Landing Page
The page opens with the scale of what's been off-limits — $6.6 trillion a day, 14% annual growth, 95% of people excluded — before it narrows to what Brix actually does. Trust signals come in early: audited reserves, regulated custody, institutional partners. But the voice stays honest. There's no attempt to look like a bank because the whole premise is that banks are the problem. The tone lands somewhere between a financial prospectus and a punk zine. Every claim is verifiable. The attitude is completely deliberate.
Brix Money yield calculator UI with WEBGL background.
Marketing and social visual system.
Social and campaign visuals across formats.
Marketing Visuals
The campaign visual system extends the building-blocks language into motion-ready formats: yield announcements, partner reveals, protocol updates. Every asset follows the same grammar — geometry assembling, blocks accumulating, Brix Orange cutting through Nightly. The system runs the same disarming honesty as the brand: the visuals don't try to look like traditional finance, because the whole point is that traditional finance failed to do this. The brand was built to be operated without a designer on every post, which meant making the rules tight enough that anyone working inside them produces something that feels right.
Brix — real yield, for the 95%.
